Fred heads up the company that was founded in 1920 by his grandfather Lt. Colonel Fred Soar. Under his guidance, Soar has become widely recognised as an innovator in New Zealand’s print industry, particularly in the areas of sustainability and lean manufacturing. A great believer in blazing a trail rather than walking the predictable path, Fred holds a Bachelor of Commerce (Auckland) in Management, Accounting and Economics, and is a member of the New Zealand Society of Chartered Accountants.